Recent tweets mentioning British Airways. By understanding their needs better and learning to speak their language, you’ll be able to improve your ad and website copy and enhance your messaging so that it resonates with your customers. Screenshot from Awario.īy tracking what your clients are saying about your product online and monitoring key topics and sentiment, you can learn how they react to product changes, what they love about your product, and what they believe is missing from it.Īs a side perk, this kind of consumer intelligence will also let you learn more about your audience.

The topic cloud for Slack after its logo redesign. For more ways to use social media monitoring for competitive intelligence, this thorough guide to competitor analysis comes heavily recommended. This kind of intelligence is useful at every step of competitor analysis: from measuring Share of Voice and brand health metrics to benchmark them against your own, to learning what your rivals’ customers love and hate about their products (so you can improve yours), to discovering the influencers and publishers they partner with… The list goes on. What’s being said about your competition on social networks, in the media, on Social media monitoring tools empower you with an ability to track Screenshot from the Aviation Industry 2019 report. Social media share of voice for the airlines. Businesses monitor mentions of their brand and products to track brand health and react to changes in volume of mentions and sentiment early to prevent reputation crises. This is one of the most common reasons companies use social listening. A sentiment graph showcasing a reputation crisis. There’s an infinite number of ways you can use this social media data here’re just a few obvious ones. Without having to ask the actual questions. Think of it as getting answers to questions that matter to your business, but

You access to invaluable insights on your customers, market, and competition: The exciting thing about social media listening is that it gives And while these terms don’t exactly mean the same thing, you’ll often see them used interchangeably today. Social listening goes by many different names: buzz analysis, social media measurement, brand monitoring, social media intelligence… and, last but not least, social media monitoring. Many listening tools also monitor news websites, blogs, forums, and the rest ofīut that’s not the only reason why the concept can be confusing. People who’re looking for office space in Seattle if that’s what you’re after.ĭespite its name, social listening isn’t just about social media: Mentions of your competitors, industry, campaign hashtags, and even search for Possibilities of social media monitoring go way beyond that: you can monitor Words, phrases, or even complex queries across social media and the web,Ī typical word to track would be a brand name, but the Social listening is the process of tracking mentions of certain That’s exactly where social listening steps in. Product to Marketing) could have access to that data in real time? What if you (and everyone on your team, from Social Media to PR to A thousand miles away, aĬompetitor posted an announcement about a new product they are building. Thread complaining about your customer care. Promising startups of 2019 was published.

Other side of the world, an article featuring your company among the most Boom! Someone just posted a tweet praising your product.